Connotation

/ˌkɒnəˈteɪʃən/intermediatenoun

Raid versus survey, cheap in markets versus cheap in friendships, and home versus house all prove this noun: the gossip a word carries beyond its dictionary entry.

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Meaning

Feelings a word carries.

Memory trick

CON-NOTATION: the notes (notation) a word carries con (with) it.

Examples

1

Home has warm connotations.

2

Politicians dodge the word "raid" for its harsh connotations and say "survey" instead.

3

Cheap has bargain connotations in markets and insult connotations in friendships.

Synonyms

implicationovertoneundertonenuanceassociationsuggestionflavor

Antonyms

denotationliteral meaningexplicit sense

Etymology

From Latin connotare "to mark along with," from com- "with" + notare "to mark." The extra marks a word picks up along the way.

Usage Notes

Denotation is the dictionary; connotation is the gossip around it. Word-choice questions live and die on connotation.

Real-life contexts

1

Use in writing: "Check the connotations before you finalize the headline."

2

Use in class: "Discuss the connotations of "reform" vs "revolution.""

3

Use in branding: "The name’s connotations tested warm."

Common Mistakes

Connotation is felt association, not secondary definition; "home" denotes a dwelling and connotes warmth. Plural connotations for the bundle of feelings.

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Quick Facts

Part of Speech

noun

Difficulty

intermediate

Monthly Searches

~47,000

Connotation: Meaning, Examples & How to Remember It | WordFlippin